Ampersand Campaign

Ampersand Campaign

My all-time favourite ligature via Four Fifths Design.

Designer: Scott Marc Berry

This campaign is designed to encourage the use of the ampersand over the three character word ‘and’. The campaign is titled ‘Why use and when you can use &.’ This was applied to a variety of products that were handed out as promotion for the form of the ampersand and it’s many forms within typography.